magazine advert research

I chose to analyse this magazine advert, I think that it does well to advertise the artist through its layout and simplicity. The colour scheme of this advert is a classic red, white and black. The white background makes the black font really stand out and shows the viewer the name of the artist (JAY-Z) and the name of the album that it is advertising (THE BLUEPRINT 3). The artist name and album name are featured at the very top middle of the advert in a serif font for the artist name, and a sans-serif font for the album name. The positioning of this text and the font chosen for it shows the viewer its importance. The artist name in the larger, serif font making it really stand out, followed by the album name in the smaller font, this may be because as JAY-Z is an extremely famous artist people would be drawn in by his name before the album name. Also the fact that it is positioned at the top and is the first thing seen by the viewer really highlights its importance.
Below this text is the main focus of the album, a collection of instruments and musical items coloured completely white with three red stripes over it. This surreal image also conveys the albums logo to the viewer, and the inclusion of instruments also shows the viewer that although the genre is rap music - a genre generally considered to be less technical - a great deal of musical effort has been put into the production of the album. Also the positioning of this - in the centre of the advert emphasises its importance.
The logo, coloured red featured in the middle of the advert is the only element of the advert coloured red, making it stand out hugely on the advert. This would make it stick in the mind of the viewer and when seen again may would be easily remembered and is a clever advertising technique as it is such a simple yet effective logo.

Below the logo and collection of instruments there is a list of hit singles that the album includes this shows the viewer that the album includes the singles released earlier in the year and reminds them of this making the viewer more inclined to purchase the album. Also it shows the album release dates, below this there is the recording company logo and the artist's official website.


Overall this magazine advertisement shows that although very simplistic it can achieve success through its use of colour and the positioning of the elements of the magazine advert. I would consider using techniques featured on this poster in our magazine advert for instance using font size and type to signify importance, and a simple yet memorable colour scheme to stick in the mind of the viewer.