Digi-pack research 2

The CD Digi-pack is a modern, stylist alternative to the normal CD case. Digi-packs are a custom printed card packaging that can hold one or more CD’s which are held in place with plastic trays which are glued into the pack. They are especially popular in the music industry for CD albums as well as multiple CD disc sets.

I have chosen to look at this Schoolboy Q’s ‘Habits and Contradictions’ Digi-pack , by looking at front cover we know exactly what he looks like which takes up a large percentage of the front cover. We know just by looking at the front cover exactly what genre or type of music he makes because of his appearance, his tattoos and the extra woman licking his face wearing a balaclava and a chunky ring. We can also see his name at the top clearly written in white. By having Schoolboy Q written clearly on the front cover and a portrait of the rapper himself it is very effective for a number of reasons. A few being...

1.   We as an audience are able to clearly see who he is and what he looks like.

2.   We can gather a specific genre of music from this.

3.   The colors used have created a particular mood for the audience, may be the album has a meaning for example Schoolboy Q may have written the album on his past personal life.

4.   The audience may be able to relate a portrait to a song they have heard before.

All of these aspects stand out which is important, especially as this is one of the few albums he has released.