This is the first digipak that we chose to analyse. It is the digipak for the band "GREEN DAY" and the album titled "greatest hits. A digipak is a form of CD packaging typically used when there is bonus content included or when the release is a limited edition. It normally contains one or two discs, and shows album art on the front, back and inside covers.
This digipak contains a few key elements;
- The front cover containing, including a parental advisory label, and recording company information, the album art, the band name and album name.
- the inside covers containing the discs and behind, showing some extra artwork featuring pictures of the band members, the song lists and other information about the content.
This digipak does well to sell an image of the band, this is achieved through a simple yet effective colour scheme of black, white and green. The green clearly chosen because of the band's name but also when combined with the black gives the digipak a grimy, underground feel, which is mirrored by the rock or metal music that they play. This shows their target audience that although this is a greatest hits album and that is something that would possibly be a, the band are still playing the same music and have the same image as they did when they first set out.
The font used on this digipak also adds to the underground feel of the band, it looks like graffiti stencils or something similar and has parts of the letters chipped off to make it look as though it has been worn away. The band's name is written in white, which makes it stand out clearly against the green background and the black writing and black picture on the cover. The black writing also adds to the underground feel of the band, showing the target audience that they are still making the same kind of music that they always have. Also the picture of the New York skyline would make this digipak appeal to people from the USA and also people who fall under the psycho-graphic of aspirers and explorers as the city skyline represents somewhere new to explore and somewhere that this group of people would love to be.
The positioning of the lettering on the front cover of the digipak is important in advertising the band, the band's name is positioned in the top left corner in larger font than the rest of the digipak to clearly show the customer what band it is from. The album name, positioned in the top right corner, in a smaller font, this may be because when the band's name is advertised the album name becomes less important. Also there is the parental advisory label in the bottom left hand corner. We will need to use labelling similar to this and the recording company information to make our digipak look realistic and authentic. We should also adopt a similar technique for displaying the band and album name, using different sized fonts to emphasise the importance of each.
The font used on this digipak also adds to the underground feel of the band, it looks like graffiti stencils or something similar and has parts of the letters chipped off to make it look as though it has been worn away. The band's name is written in white, which makes it stand out clearly against the green background and the black writing and black picture on the cover. The black writing also adds to the underground feel of the band, showing the target audience that they are still making the same kind of music that they always have. Also the picture of the New York skyline would make this digipak appeal to people from the USA and also people who fall under the psycho-graphic of aspirers and explorers as the city skyline represents somewhere new to explore and somewhere that this group of people would love to be.
The positioning of the lettering on the front cover of the digipak is important in advertising the band, the band's name is positioned in the top left corner in larger font than the rest of the digipak to clearly show the customer what band it is from. The album name, positioned in the top right corner, in a smaller font, this may be because when the band's name is advertised the album name becomes less important. Also there is the parental advisory label in the bottom left hand corner. We will need to use labelling similar to this and the recording company information to make our digipak look realistic and authentic. We should also adopt a similar technique for displaying the band and album name, using different sized fonts to emphasise the importance of each.
The inside cover of the digipak continues to conform to the green, white and black colour scheme, it has a green background with a black Green Day band logo featured in the middle, over the top of this logo is a list of the songs featured on both discs that this digipak includes. There is also a list of all the albums that the band has ever released. Next to this on the right there is more recording information. The words on this panel are all picked out in white font, although small this colour makes it very easy to read for the customer.
The discs on the inside of the digipak are made to look like real vinyl records, the covers also has the name of the band and the album name on the top, copyright and recording information at the bottom and the band logo in the middle. This attempt to make the CD's look like vinyl records may have been done to show the customer that the band are still serious artists.
Behind the CD's there are two pictures of the band, again keeping to the colour scheme, and showing the artists playing instruments, this shows the customer that they are still a real band and are still making their own music which may not be the case for other artists releasing greatest hits albums.
The discs on the inside of the digipak are made to look like real vinyl records, the covers also has the name of the band and the album name on the top, copyright and recording information at the bottom and the band logo in the middle. This attempt to make the CD's look like vinyl records may have been done to show the customer that the band are still serious artists.
Behind the CD's there are two pictures of the band, again keeping to the colour scheme, and showing the artists playing instruments, this shows the customer that they are still a real band and are still making their own music which may not be the case for other artists releasing greatest hits albums.
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