Target Audience

The audience that are drawn into SBTRKTS music is becoming fairly big, as one of his main EP’s the song ‘Wildfire’ was a huge hit in the summer of 2012 and as much a desired live act, the people that embrace their music would be varied due to the positive praise and a lot of radio support from such radio stations such as Radio 1. They would have gained an even bigger audience by collaborating with such artists/bands like Yukimi from Little Dragon (Trip Hop/Electric), Jessie Ware (Pop soul/UK garage) and Sampha vocalist of SBTRKT. These collaborations mixed with SBTRKTS’ trademark post dubstep/ future garage/ house genre is really popular because it covers all tastes of that type of music for example drum and bass, dubstep, house and garage as well as giving their tracks vocals it will engage more people towards their music.

The advantages that SBTRKT have are is that they don’t fall under one specific genre, so whatever the certain genre the audience may like in that type of music they will most likely be drawn to some if not most of SBTRKT’s songs with specific focus on Wildfire, featuring clear vocals, an interesting and catchy beat. Especially if certain people aren’t attracted to their music in general, they may like a particular artist that has been popular in the last few months or have listened to before that SBTRKT have collaborated with, and be drawn into that particular song. 

The overall age of listeners is varied from young, to people of 34. However the core audience and the certain audience that SBTRK’S songs appeal to most is the audience of 18-24 male and female. As is of the audience that buy their CD’s download the most singles and their merchandise. This audience decides whether SBTRKT stay popular or if they carry on being successful or not.

The top demographics of the song Wildfire in particular are, males 18-24 years, followed by 25-34 year old males, and thirdly females in the 18-24 age range.